Amplifier is a design lab that builds art to amplify the voices of grassroots movements. It works with a community of social change partners, in both the for-profit and nonprofit worlds, to build symbols, language, and distribution strategies that can change the national narrative.

Amplifier draws from a deep portfolio of artists to commission new art, then take the work and distribute it in unparalleled numbers through creative space hacks, reaching new audiences and driving real change.

Amplifier was founded by Aaron Huey, National Geographic photographer.
One of its most prominent artists is Shepard Fairey, creator and founder of Obey Clothing and Obey Giant. He became widely known during the 2008 presidential election for his Barak Obama “Hope” poster.

Amplifier flips artists into activists, and observers into participants.

We’re teaming up with the Amplifier Foundation to say THANK YOU to the world health professionals and especially to those working in this area, the first ones in the western world who had to deal with this pandemic.

The city of Codogno, only a few kms from Lodi, was severely hit and the first red zone in Italy. Its hospital was at the heart of Italy’s pandemic together with the hospital of Lodi.

The health workers in the region worked tirelessly to save lives and this is a tribute to their effort. We would like to bring attention to the incredible service they are still performing for the rest of us.

We have used public spaces offered by the municipality of our city, Lodi, to paste artworks on billboards taken from the GLOBAL OPEN CALL promoted by Amplifier, a global campaign that has seen the participation of thousands of artists from around the world.

Take a picture and share them on social media with the hashtag #ffe20amplifier to say thanks to health workers

These symbols will stand long after the virus is gone as a testament to our resilience.
Amplifier Foundation

This is the first Amplifier campaign in Italy.